AI & Creativity
Mohsine Bahhou, CEO of IZEMX, Guest on Atlantic Radio
On Thursday, 25 December 2025, from 10:10 a.m. to noon, the programme Les Experts, broadcast on Atlantic Radio, provided an
December 26, 2025
We put AI to work for your business performance. From data modelling to process automation, our artificial intelligence solutions transform your ambitions into drivers of innovation. Our approach helps you make faster, more accurate and more impactful decisions.
We transform your data into performance drivers using predictive models and intelligent analytics to support your strategic decisions.
Our AI agents automate and optimise your business processes to eliminate repetitive tasks, reduce operational friction and free up valuable time.
We design adaptive AI solutions capable of boosting productivity, anticipating technological challenges and optimising your long-term decision-making.
Solutions
We transform your data into actionable insights using customised, scalable predictive models. Our AI analytics solutions make it easier to understand, anticipate and make decisions to drive your performance with precision and agility.
Predictive AI modelling
We build predictive AI models based on your business data to anticipate behaviours, risks, or opportunities. Trained on your internal data, our models guarantee maximum accuracy and improved business responsiveness.
360° AI analysis:
past, future, action
We analyse your data to understand the past (descriptive), predict the future (predictive) and recommend actions (prescriptive). AI enables decisions to be guided by a comprehensive strategic view.
Interactive AI dashboards
We design dynamic, interactive dashboards in real time, fully customised around your critical KPIs. You get a clear view of your performance.
Adaptive AI models
Our AI models continuously learn and adapt to your new data. Thanks to automated updates, you maintain performance, stability, and business alignment.
Business AI assistants
Our conversational agents understand natural language, interact with users, and perform specific actions. Trained on your use cases, they boost efficiency and customer satisfaction.
Solutions
We design virtual assistants capable of understanding, learning, and acting according to your business needs. Connected to your systems and communication channels, they offer a seamless, responsive, and personalized experience, while improving efficiency and service quality on a daily basis.
Omnichannel web, mobile & voice
Our agents are deployed across your existing channels to ensure a seamless and consistent experience. Users interact via chat, app or voice, with no disruption between platforms. Multi-channel integration enhances accessibility and customer engagement.
Connection to internal data and systems
Assistants are connected to your business databases (CRM, FAQ, ERP, etc.) to provide accurate and up-to-date answers. They access the right information in real time for each interaction. The result: reliable, consistent, and contextualized automated assistance.
Feedback & human supervision
Each agent is supported by a feedback and supervision system to monitor their performance and continuously improve it. You remain in control while developing their capabilities. This learning loop ensures constant improvement of the user experience.
Solutions
We implement customized automation solutions combining RPA and AI to simplify your processes, reduce repetitive tasks, and increase your operational efficiency. Flexible and scalable, our solutions adapt to your needs to transform your business performance for the long term.
Identification of processes that can be automated
With many years of experience and advanced technical skills, we are ready to take on the most complex digital challenges and guide you to success, while preparing you for the digital future.
Intelligent software robots (RPA + AI)
We break away from the norm to design unique, fully customized solutions that reflect your identity and leave a lasting impression.
Automated business workflows
Whatever your needs, we adapt flexibly to bring your vision to life, respecting your objectives and ensuring flawless execution.
Real-time monitoring and adjustment
We know how to adapt quickly, adjust strategies, and accelerate processes to ensure smooth and efficient execution, while meeting your deadlines and objectives and preparing you for the demands of the digital future.
We design intelligent solutions to analyze your data, automate your processes, and accelerate your decision-making with robust, tailor-made AI technologies.
Harness the power of AI to automate, analyze, and anticipate your customers’ needs.
On Thursday, 25 December 2025, from 10:10 a.m. to noon, the programme Les Experts, broadcast on Atlantic Radio, provided an
Guest on the programme Al Moukawil on MFM Radio, Mohsine Bahhou, CEO of IZEMX, delivered a deep and inspiring discussion
The integration of AI and HR is no longer a trend : it is a major turning point for organizations
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