On Thursday, 25 December 2025, from 10:10 a.m. to noon, the programme Les Experts, broadcast on Atlantic Radio, provided an in-depth look at the major transformations linked to artificial intelligence.
Guest on the show, Mohsine Bahhou, CEO of IZEMX, spoke with journalist Badr Saoudi about concrete uses of AI, its limitations, and above all the emergence of AI agents as a new pillar of digital transformation.
This appearance confirms IZEMX’s vision: anticipating technological disruptions while placing people, responsibility, and business value at the centre.
AI as a lever for time savings and strategic refocusing, explained on Atlantic Radio
Mohsine Bahhou recalled a fundamental principle: AI is first and foremost a lever for saving time.
By automating repetitive and low–value-added tasks, it enables professionals to refocus on essential missions: strategy, creativity, analysis, and decision-making.
Among the concrete use cases mentioned:
- Automation of repetitive tasks
- Intelligent management of calendars and emails
- Day-to-day operational assistance
- Decision-support tools
However, he emphasised a key point: AI is never universal. Its effectiveness depends entirely on the domain, the context, and the use case. Successful adoption is based on a deep understanding of business needs.
AI agents at the heart of the discussion: towards a new generation of intelligent assistants
A large part of the intervention focused on AI agents, considered by Mohsine Bahhou to be one of the most structuring evolutions of artificial intelligence.
Unlike traditional AI tools, AI agents do not simply respond to queries. They are able to:
- Understand an objective
- Chain several actions autonomously
- Interact with multiple systems
- Adapt to a specific business context
Examples were mentioned in legal, administrative, customer relations, and organisational fields.
For the CEO of IZEMX, AI agents represent a major breakthrough, as they transform AI into a true digital collaborator, capable of supporting teams on a long-term basis.
A natural continuity in IZEMX’s strategy
This focus on AI agents is part of a broader internal reflection at IZEMX.
Without announcing a formal launch, Mohsine Bahhou’s intervention clearly reflects the directions currently being pursued by the teams: moving from isolated AI tools to structured, sector-based solutions that are genuinely usable within companies.
It is within this dynamic that IZEMX is developing IAVIA, a SaaS project designed as an ecosystem of intelligent agents, each created to address the specific constraints and use cases of different industries.
The work around IAVIA is based on several fundamental principles:
- Structuring and industrialising the use of AI agents in professional environments
- Ensuring data confidentiality, security, and sovereignty
- Adapting agents to real business needs rather than offering generic solutions
- Supporting organisations through a progressive, controlled, and responsible adoption
This approach illustrates how IZEMX transforms market signals and field feedback into concrete solutions—ahead of current practices, yet always aligned with business and human challenges.
Data confidentiality and internal AI: an essential prerequisite
The rise of AI agents reinforces a key requirement: data confidentiality.
Mohsine Bahhou reminded listeners that companies cannot rely solely on public solutions for sensitive use cases.
Today, there are internal and customised AI environments that make it possible to benefit from advanced technologies while retaining full control over data.
This approach guarantees:
- Security and regulatory compliance
- Protection of strategic information
- Trust from employees and clients
At IZEMX, this logic of digital sovereignty is a central pillar of AI projects.
Responsibility, legal framework, and the limits of AI
The programme also addressed regulatory issues, particularly in Europe.
It was recalled that certain practices are strictly regulated, such as the analysis of employee emotions, which is currently prohibited.
In sensitive sectors such as:
- Legal services
- Predictive medicine
- Banking
- Insurance
- Accounting
Final responsibility always rests with humans, a fundamental principle defended by IZEMX.
AI and professions: supporting, transforming, adding value
Regarding the impact on employment, the message was clear: jobs do not disappear, they evolve.
Mohsine Bahhou mentioned:
- AI in psychological support
- Legal AI agents
- The use of AI in research and doctoral studies
However, he warned against uncontrolled use, which could devalue certain professions.
According to him, AI should be seen as a tool for augmenting skills, not as a substitute for human intelligence.
Stepping back: identifying before automating
In conclusion, our CEO stressed the importance of stepping back when it comes to AI.
The goal is not to automate everything, but to:
- Identify relevant tasks to automate
- Retain a share of manual work and reflection
- Use AI as an intelligent support tool
This pragmatic approach lies at the heart of the IZEMX method.
AI agents and long-term vision at IZEMX
Mohsine Bahhou’s appearance on Atlantic Radio highlighted a clear and structured approach to artificial intelligence, focused on concrete use cases and value creation.
By giving significant importance to AI agents, he underlined the need to move beyond trends and build solutions that are genuinely useful, adapted to business realities and operational constraints.
At IZEMX, this vision is reflected in in-depth work on sustainable, secure, and scalable AI architectures capable of supporting organisations over time.
Artificial intelligence is not seen as an end in itself, but as a strategic, responsible, and deeply human lever, serving performance, trust, and long-term digital transformation.