A 2025 edition driven by creativity and collaboration

From 30 October to 1 November, IZEMX pulsed to the rhythm of Innov’Challenge 2025, its internal hackathon dedicated to innovation and artificial intelligence.
For 48 hours non-stop, five multidisciplinary teams—comprising UX/UI designers, software engineers, business analysts, marketing officers, and data specialists—joined forces to turn their ideas into tangible projects.

This creative hackathon gave rise to websites, smart applications, and advanced AI tools, showcasing the teams’ ability to blend technology, strategy, and design. Each group worked towards a common goal: imagining solutions where artificial intelligence elevates human creativity rather than replacing it.

Technologies, Methodology, and Expert Support

The event unfolded through stages of ideation, UX design, prototyping, integration, and storytelling, supported by a wide range of tools and frameworks.
Teams were also guided by high-level mentors:

• Mouhsine Lakhdissi, Professor, international IT consultant and AI expert
• Abdeljalil Bakkar, President of Initiative Urbaine Hay Mohammedi
• Mohamad Najem, Chairman and Strategic Adviser specialising in Human-Centred AI

Their contribution was essential: challenging approaches, strengthening strategic coherence, and encouraging ethical reflection on the use of artificial intelligence.

High-Impact Projects

At the end of the 48 hours, teams presented their prototypes during a final pitching session combining technical demonstrations and visual presentations.
Evaluation criteria included:

• Relevance and originality of the concept
• Quality of design and user experience
• Technical feasibility
• Added value and profitability of the AI component
• Quality of the pitch

A jury of IZEMX experts and executives selected three teams whose work stood out for vision, execution, and their ability to merge creativity with real-world impact.

🥇1st Place — MindTrace: The AI That Thinks With You

A true favourite of the jury, MindTrace impressed with its ambition and its innovative vision of collaboration in the age of artificial intelligence.

Designed as an intelligent co-pilot for teams, the solution centralises knowledge and facilitates project understanding.

The jury praised the harmony between design, technology, and usefulness, describing MindTrace as a promising tool destined to reinvent modern project management.

The biggest surprise of this edition: the project will be brought to life.

IZEMX has announced its funding and future commercialisation—an unprecedented milestone in the history of the Innov’Challenge.

Alongside a financial reward, the winning team will officially participate in GITEX Africa 2026, the continent’s largest technology exhibition—a well-deserved recognition for a project with strong international potential.

“MindTrace is artificial intelligence serving collective memory—a solution that thinks with teams, not for them.”

🥈2nd Place — SAVEAT: The Moroccan App Fighting Food Waste

SAVEAT tackles food waste and rising prices with an innovative mobile app connecting retailers with consumers.

Developed by a multidisciplinary team, the solution leverages AI to optimise pricing, recommend personalised deals, and offer reduced “surprise baskets”.

A high-impact project—both environmentally and socially—praised for the relevance of its concept and the strength of its business model.

🥉3rd Place — VIBOO: The AI That Listens to Your Mood

Because every mood deserves a break, VIBOO is an intelligent app offering activities tailored to the user’s emotional state.

Using AI, it analyses several criteria to recommend outings, local experiences, and well-being activities aligned with one’s mood of the day.

A solution at the crossroads of technology, wellness, and local discovery, designed for a generation seeking balance. It was recognised for its focus on mental health and personal well-being.

A Company Culture Rooted in Experimentation

Beyond the competitive aspect, Innov’Challenge 2025 stands as a statement: at IZEMX, innovation is a culture, not a slogan.
Every prototype, every idea, every attempt fuels the group’s strategic thinking and inspires future products and services.

This hackathon demonstrated that artificial intelligence can be a driver of collective transformation when placed at the service of human talent.
IZEMX reaffirms its commitment to building an ecosystem where creativity, technology, and strategic vision converge to shape the future.

“We don’t talk about the future… we build it.”

With Innov’Challenge 2025, IZEMX reiterates its DNA: boldness, research, and collective intelligence.
These 48 hours of intensity, passion, and collaboration mark a new milestone in crafting a future where innovation remains deeply human and inspiring.

Stay connected to our social media and blog to discover upcoming challenges… and perhaps take part in the next edition of the IZEMX Hackathon!